• What is MCA?

     

    Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in North-Europe. The second edition in 2011 was an outstanding success with 800 professionals who visited the Convention.
    In 2012 professionals in the field of marketing, banking, ICT & Telecom will share their knowledge of e.g. mobile marketing & communications, social media, mobile payments, couponing, augmented reality and mobile advertising! 
     
    2012 : A mobile World
    Our world has become mobile. 77% of the world population (5.3 billion) uses a mobile phone as their most important device for communication. The last three years over 300,000 mobile apps have been developed, every day You Tube plays back 200 million videos on mobile devices. M-payments are now worth US$240 billion. The predictions for coming years are booming. Businesses and brands can’t deny this channel. They have to create their mobile presence in this world.  
     
    The mobile world is global, so our scope has to be broader than the Western World. The growth in mobile subscribers is led by China and India.  Asia – Japan particularly – continues to dominate global mobile ad spend and mobile payment is huge in Africa and Asia. Mobile Convention Amsterdam will be guiding you through this mobile world.
     
    Emerce (magazine about business, marketing and technologies) and CM (businesss-to-business SMS aggregator) are the founding partners of MCA. Companies such as  KLM, Google, Schiphol Airport, Microsoft, Philips and Heineken visited MCA to share their vision about mobile

  • History of MCA

    Mobile Convention 2011
     
    With over 40 speakers, a stunning exhibition and more than 800 visitors from seven countries Mobile Convention Amsterdam was truly the mobile hotspot of Northern Europe. It was a day of sharing knowledge, inspiration and interaction. It was the trending topic on twitter! With speakers such as Google, Ogilvy, AKQA, Informa, Sanoma Media and Bol.com the visitors could listen to all the latest trends, opportunities and lessons learned.

    For an impression of the second edition of MCA click  here.

    For the presentations of the speakers, click here.

    For the videos of the Sanoma Interview Studio click  here.

    A selection of the companies that visited Mobile Convention Amsterdam 2011
    ABN AMRO, Accorhotels.com, Achmea, AEGON Nederland, Agis Zorgverzekeringen, Ahold, Albert Heijn, ANP, ANWB, Audi Nederland, bol.com, Danone, de Bijenkorf, De Hypotheker, De Telefoongids BV, Deli XL, d-reizen, eBuddy, Ericsson, FBTO, FD Mediagroep, Funda, Google, Hewlett Packard, Hi, IBM, ING, Jumbo Supermarkten, KLM, KNVB, KPN, KWF Kankerbestrijding, Logica, Marktplaats.nl, MTV Networks, Nationale Postcode Loterij, NIKE, Nokia, NOS, NRC Media, NS Hispeed, Nuon, Oad Groep, OHRA, O'Neill, Ordina, Pathé, PayPal, Peugeot Nederland, Philips, ProRail, Rabobank, Radio 538, Randstad, Robeco, Sanoma Media, SBS Broadcasting, Shell, SNS Bank, Telegraaf, Thomas Cook, T-Mobile, TNS NIPO, TNT Post, TomTom, TROS, UPC Nederland, V&D, Van Lanschot Bankiers, VARA, Vodafone, Volkskrant, WE Europe, wehkamp.nl and Zoover Media

    The first edition in 2010 was an outstanding success with 700 professionals who visited the Convention. Keynote speakers of MCA 2010 were: Russell Buckley (AdMob), Steve Wing (The Guardian), Andrew Grill (Visible Technologies) and Emil Salonen (Mobiento).

    Emerce (magazine about business, marketing and technologies) and CM (businesss-to-business SMS aggregator) are the founding partners of MCA. Companies such as  KLM, Google, Schiphol Airport, Microsoft, Philips and Heineken visited MCA to share their vision about mobile.

  • Over MCA

    Mobile Convention Amsterdam (MCA) is het platform voor mobiele marketing, diensten en m-commerce in Noord-Europa. Een uniek event, ontstaan uit de groeiende behoefte aan informatie over mobile marketing en business. MCA biedt het platform voor visie, informatie, discussie en van nieuwe contacten.

    De tweede editie in 2011 was een groot succes met meer dan 800 professionals op het gebied van marketing, het bankwezen, ICT & Telecom die hun kennis delen van onder andere mobiele marketing & communicatie, sociale media, mobiele betalingen, kortingsbonnen, augmented reality en mobiele reclame! Bezoekers worden uitgedaagd na te denken over op welke manier ze mobiel kunnen toepassen in hun eigen situatie.

    Op MCA komen general managers, business development managers, marketing managers, product managers, telecom managers, innovatie managers en ict managers uit diverse branches die op zoek zijn naar informatie over mobile. Zij realiseren zich dat mobile geen toekomstmuziek is, maar dat het nú relevant is – tijd dus om erbij te zijn voor de laatste toepassingen, ontwikkelingen en trends.

    Mobile Convention Amsterdam bestaat uit een uitgebreid congresprogramma met internationale topsprekers op het gebied van onder andere mobiele strategie, services, e-commerce, marketing en communicatie. Behalve het congresprogramma zijn er sessies, workshops en een lounge area met de belangrijkste spelers op mobile gebied.

    Bekijk hier de foto's, videoverslagen en presentaties van de sprekers.

    Selectie van de bezoekers 2011
    ABN AMRO, Accorhotels.com, Achmea, AEGON Nederland, Agis Zorgverzekeringen, Ahold, Albert Heijn, ANP, ANWB, Audi Nederland, bol.com, Danone, de Bijenkorf, De Hypotheker, De Telefoongids BV, Deli XL, d-reizen, eBuddy, Ericsson, FBTO, FD Mediagroep, Funda, Google, Hewlett Packard, Hi, IBM, ING, Jumbo Supermarkten, KLM, KNVB, KPN, KWF Kankerbestrijding, Logica, Marktplaats.nl, MTV Networks, Nationale Postcode Loterij, NIKE, Nokia, NOS, NRC Media, NS Hispeed, Nuon, Oad Groep, OHRA, O'Neill, Ordina, Pathé, PayPal, Peugeot Nederland, Philips, ProRail, Rabobank, Radio 538, Randstad, Robeco, Sanoma Media, SBS Broadcasting, Shell, SNS Bank, Telegraaf, Thomas Cook, T-Mobile, TNS NIPO, TNT Post, TomTom, TROS, UPC Nederland, V&D, Van Lanschot Bankiers, VARA, Vodafone, Volkskrant, WE Europe, wehkamp.nl en Zoover Media.

Founding partners

Supporters

Sponsors

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