History of MCA

Mobile Convention 2011

 

With over 40 speakers, a stunning exhibition and more than 800 visitors from seven countries Mobile Convention Amsterdam was truly the mobile hotspot of Northern Europe. It was a day of sharing knowledge, inspiration and interaction. It was the trending topic on twitter! With speakers such as Google, Ogilvy, AKQA, Informa, Sanoma Media and Bol.com the visitors could listen to all the latest trends, opportunities and lessons learned.

For an impression of the second edition of MCA click  here.

For the presentations of the speakers, click here.

For the videos of the Sanoma Interview Studio click  here.

A selection of the companies that visited Mobile Convention Amsterdam 2011
ABN AMRO, Accorhotels.com, Achmea, AEGON Nederland, Agis Zorgverzekeringen, Ahold, Albert Heijn, ANP, ANWB, Audi Nederland, bol.com, Danone, de Bijenkorf, De Hypotheker, De Telefoongids BV, Deli XL, d-reizen, eBuddy, Ericsson, FBTO, FD Mediagroep, Funda, Google, Hewlett Packard, Hi, IBM, ING, Jumbo Supermarkten, KLM, KNVB, KPN, KWF Kankerbestrijding, Logica, Marktplaats.nl, MTV Networks, Nationale Postcode Loterij, NIKE, Nokia, NOS, NRC Media, NS Hispeed, Nuon, Oad Groep, OHRA, O'Neill, Ordina, Pathé, PayPal, Peugeot Nederland, Philips, ProRail, Rabobank, Radio 538, Randstad, Robeco, Sanoma Media, SBS Broadcasting, Shell, SNS Bank, Telegraaf, Thomas Cook, T-Mobile, TNS NIPO, TNT Post, TomTom, TROS, UPC Nederland, V&D, Van Lanschot Bankiers, VARA, Vodafone, Volkskrant, WE Europe, wehkamp.nl and Zoover Media

The first edition in 2010 was an outstanding success with 700 professionals who visited the Convention. Keynote speakers of MCA 2010 were: Russell Buckley (AdMob), Steve Wing (The Guardian), Andrew Grill (Visible Technologies) and Emil Salonen (Mobiento).

Emerce (magazine about business, marketing and technologies) and CM (business-to-business SMS aggregator) are the founding partners of MCA. Companies such as  KLM, Google, Schiphol Airport, Microsoft, Philips and Heineken visited MCA to share their vision about mobile.