People are using their mobile device to communicate in multiple new ways that are more visual, richer, faster, easier, more automated or simply more fun, than the traditional voice and text messages.
One-on-one marketing is redefined to become socially and contextually aware.
Organizations need to focus on (big) data generated by customer behavior on mobile, to be able to perform analytics and simulation on every action taken in business.
Mobile Marketing related presentations will focus on topics such as trends, marketing, advertisement, brand awareness, consumer contact, apps and services.
Wed 03 Feb 2016 @ 14.48u / 2740 views
The seventh edition of Mobile Convention Amsterdam will take place on Friday May 27th. Mobile Convention Amsterdam is a full day of mobile engagement strategies, top-level presentations, international speakers and the opportunity to engage and interact with 600 - 700 players in the mobile ecosystem. Mobile Convention ...
Wed 03 Feb 2016 @ 14.45u / 2599 views
Mobile Convention 2016 is part of Startup Fest Europe, a nation wide festival of events that help startups grow faster by bringing together founders, investors, business leaders and developers around specific themes (or verticals). These week long match making activities are a joint effort of startup hubs in the ...
Tue 23 Jun 2015 @ 13.11u / 4020 views
The Golden Minute. The first 60 seconds to get to the point mobile app or website users have a great experience and go along. If the Golden Minute is right, your drives engagement, which leads to monetisation. And that’s what you’re there for, right? Read the whole article here!
Thu 18 Jun 2015 @ 14.50u / 4807 views
Don’t we all like to see our mobile marketing campaigns go viral and boost our revenue’s? Sure, but that only happens rarely. What is the philosophy that underlies the success of a mobile marketing campaign? At Mobile Convention Amsterdam 2015, Mark Fidelman, CEO for Evolve! and columnist for Forbes, stages the 10 ...