In 2016, consumers will see more of inventive technology to reach out to customers as they enter a store. Customers who opt in may begin to see special offers pushed to their smartphones as they near a favorite store, enticing them to stop by.
85% of payments are still done with cash. And 6 out of 10 adults in developing countries do not use banks for their transactions. Mobile payments will make a major impact on developed countries and even more so in developing economies.
Wed 03 Feb 2016 @ 14.48u / 2450 views
The seventh edition of Mobile Convention Amsterdam will take place on Friday May 27th. Mobile Convention Amsterdam is a full day of mobile engagement strategies, top-level presentations, international speakers and the opportunity to engage and interact with 600 - 700 players in the mobile ecosystem. Mobile Convention ...
Wed 03 Feb 2016 @ 14.45u / 2315 views
Mobile Convention 2016 is part of Startup Fest Europe, a nation wide festival of events that help startups grow faster by bringing together founders, investors, business leaders and developers around specific themes (or verticals). These week long match making activities are a joint effort of startup hubs in the ...
Tue 23 Jun 2015 @ 13.11u / 3732 views
The Golden Minute. The first 60 seconds to get to the point mobile app or website users have a great experience and go along. If the Golden Minute is right, your drives engagement, which leads to monetisation. And that’s what you’re there for, right? Read the whole article here!
Thu 18 Jun 2015 @ 14.50u / 4496 views
Don’t we all like to see our mobile marketing campaigns go viral and boost our revenue’s? Sure, but that only happens rarely. What is the philosophy that underlies the success of a mobile marketing campaign? At Mobile Convention Amsterdam 2015, Mark Fidelman, CEO for Evolve! and columnist for Forbes, stages the 10 ...