Timetable
Main
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Pauzes / main
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Brand Marketing
- 15:20 - 15:55 Let’s talk about mobile money - Tomi Ahonen
- 10:05 - 10:30 Hands-Free Touch-Screens/ Mobile Lions Cannes - Tom Eslinger
- 12:45 - 13:10 Customer Acquisition on Mobile - David Fieldhouse
- 16:25 - 17:00 The big trends in mobile - Ian Carrington
- 11:35 - 12:00 The new mobile shopper - Simon Liss
- 10:40 - 11:05 Marketing In A World Gone Mobile - Jay Altschuler
- 14:45 - 15:10 The Connected Passenger - Maïte Oonk
- 14:10 - 14:35 An Immersive Experience through 360 Technology - Sander Munsterman
- 12:10 - 12:35 Social Change in Africa: The Role of Mobile Phones - Ken Banks
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Media & Publishing
- 14:45 - 15:10 The Second Screen in the living room - Jurian van der Meer
- 14:10 - 14:35 A multi platform approach in our Olympic year - Tom Bowman
- 16:00 - 17:00 Mobile Media & Marketing Awards
- 11:35 - 12:00 The Future of Mobile Media - Herman Kienhuis
- 12:10 - 12:35 Mobile Rich Media - Justin Campbell
- 12:45 - 13:10 Mobile Commerce in Print - Anita de Beijl, Raimo van der Klein
- 10:40 - 11:05 Discovery; the World of mobile Search and Advertising - Mark van Dijk
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Business
- 14:45 - 15:10 Market shifts in mobile content distribution - Vincent Hoogsteder
- 10:40 - 11:05 How did the Mobile Industry get disrupted - Horace Dediu
- 14:10 - 14:35 Driving the total mobile ecosystem - Vildan Hasanbegović
- 11:35 - 12:00 BMW ConnectedDrive - Bas van der Zijden
- 12:10 - 13:10 Panel mobile payments - Jessica Niewierra, David Jan Janse, Johan Lemmens
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Implementation
- 10:40 - 11:05 Mobile visual search; trigger for 2nd screen applications - Jeroen Mol
- 14:45 - 15:10 Apps for the workplace - Jelle Prins
- 12:10 - 12:35 App Store Optimization - Peter van der Graaf
- 11:35 - 12:00 Mobile Empowerment - Elizabeth Roche
- 14:10 - 14:35 Consumer Mobile Technology in the Enterprise - Cesare Garlati
- 12:45 - 13:10 iPawn, A new way of playing games - Erik Jan Bijvank, Dirk Schluter
Sidetracks
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Pauzes sidetracks
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Powersessions (by our sponsors)
- 14:10 - 14:35 Mobile update - Michiel Ebeling
- 12:10 - 12:35 The voice kids game; innovation beyond the second screen - Michiel de Gooijer
- 11:35 - 12:00 My mobile = my remote, my wallet, my life - Jerry Lieveld
- 10:40 - 11:05 Case study: de Bijenkorf tablet and mobile website - Carsten Klomp
- 12:45 - 13:10 Publishers, monetize your content with Mobile Content Billing! - Erwin van den Boom
- 14:45 - 15:10 The Appification of the World - Max Pinas
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Powersessions (by our sponsors)
- 12:10 - 12:35 Design for screens, mouse and touch - Paul Stork
- 11:35 - 12:00 Mobile payment service during Serious Request 3FM – Red Cross - Pieter Slagter
- 12:45 - 13:10 Second Screen: from Buzz to Business - Jeroen Doucet
- 10:40 - 11:05 Ingredients for a successful mobile strategy - Eelco Jan Boonstra
- 14:10 - 14:35 Managing Mobile Chaos - Sijbrand Tieleman, Vincent Philipsen
- 14:45 - 15:10 How to Push Your App into the App Store’s Top-Ten Ranking at Minimum Cost - Ravi Kamran