PROGRAM CONFERENCE - DAY 2

  • Marketing

    This track will focus on mobile marketing and advertising.
     
    On stage: the Mobile Marketing Association with 10 trends in mobile marketing, Qustodian (mobile engagement marketing), Edelman about Mobile First or Mobile Only, Mlove about the ‘Lifestyle of Mobility’, and Gina Smith a New York Times best-selling author.
    Furthermore, mobile showcases such as Volvo and Electrolux, and Gerd Leonhard ‘one of the leading Media Futurists in the World’.

  • Marketing & Media

    Mobiento will discuss brands such as H&M and Adidas. Media and publishing companies will answer questions like: What are the latest mobile trends and topics for media and publishing?

    Sessions by: Sanoma, De Nieuwe Pers, Ex Machina (second screen), Vinson (mobile tv), and Scoopshot (crowsourcing photo’s). At the end of the day the winners of the best mobile cases will be announced at the Mobile Media & Marketing Awards.

  • m-Commerce

    Use mobile as an accelerator of conversion. Researchers and retailers that have learned the do’s and don’ts in their actual business will share insights.

    With speakers such as: Paul Skeldon (leading journalist and author of the book m-Commerce), Mobile Strategy (cases Hunkemöller International and Apple Passbook), Marktplaats, Bol.com, RingCredible and Greetz.

  • Processes

    Real life cases illustrate how mobile can be successfully integrated into your business processes.

    Waternet, WNF, Binckbank and Proxible will offer their broad insight into the focus areas. Roamler will illustrate how mobile workforces evolve.

  • IT

    Consumerization, mobile app management, mobile device management and overall IT related issues will be presented.

    How to prepare your business for mobile? On stage Hans Timmerman (EMC) on the Exiting World of Cloud and Big Data. But also SecurEnvoy on Authentication, and Microsoft on the Windows Phone.

TIMETABLE CONFERENCE - DAY 2

Main

Tijd
10.00
10.15
10.30
10.45
11.00
11.15
11.30
11.45
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45
15.00
15.15
15.30
15.45
16.00
16.15
16.30
16.45
17.00
17.15
17.30
17.45
18.00
Lunch
Break
Drinks
Break

Marketing

Next Five years in Mobile - Gerd Leonhard
Learning to See Through Mobile-Tinted Glasses (Edelman) - Renate Nyborg
The Kitchen of the Future (Electrolux) - Lars Iversen
Global trends in mobile marketing and what they mean for brands (MMA) - Paul Berney
Delivering 50%+ response rates with genuine mobile engagement marketing (Qustodian) - John Roberts
How to create value and deepen consumer relationship through mobile (Volvo) - Mikael Karlsson
Lifestyle of Mobility (MLove) - Michiel Schuurman, Harald Neidhardt, Stefanie Hoffmann
10 mythes of BYOD - Alan Wallace

Marketing /Media

The world in your pocket: overcoming alienation with social innovation (Fairphone) - Bas van Abel
Mobile TV is not dead (Vinson) - Michael Plein
The Personal Web: how big brands use mobile to get in their customers' pockets (Mobiento) - Emil Salonen
Made for Second Screen (Ex Machina) - Jeroen Elfferich
Changing the game! (DNP) - Ben Rogmans
Crowdsourcing photos - Can it be done? (Scoopshot) - Eric Siereveld
Mobile Media & Marketing Awards (MMMA)
The digital transformation of broadcasting (RTL) - Annemarieke Loderus
Walking backwards into the mobile future (Sanoma) - Michiel Buitelaar

m-Commerce

Mobile Retail: How Mobile Drives Consumer Engagement (Mobile Strategy) - Nishant Dogra
The M-Commerce success story (Greetz) - Niek Veendrick
Mobile2stores2social 2online2buy (QiQQER) - Corine van Drunen
What is the meaning of the mobile customer for a retailer? (Bol.com) - Maurice Jongerius
Mama, we’re all mobile now… - Paul Skeldon
From online to multi-device (Marktplaats) - Kadir Özkan
Investing on the coolest spot! (Binck Bank) - Guido van Aubel
A journey in M-Commerce from an Over the Top Communication perspective (Ringcredible) - Hans Osnabrugge
PostNL & Mobile - Yme Pasma

Sidetracks

Tijd
10.00
10.15
10.30
10.45
11.00
11.15
11.30
11.45
12.00
12.15
12.30
12.45
13.00
13.15
13.30
13.45
14.00
14.15
14.30
14.45
15.00
15.15
15.30
15.45
16.00
16.15
16.30
16.45
17.00
17.15
17.30
17.45
18.00
Break
Lunch
Drinks
Break

Processes /IT

Apps for Mobile Business Processes (Microsoft) - Ruud de Jonge
Connect the dots! (Proxible) - Bas van den Heuvel
How do mobile workforces evolve? (Roamler) - Wiggert de Haan
10 mythes of BYOD - interview - Alan Wallace
Users, Access and Passwords, a BAD combination? (SecurEnvoy) - Phil Underwood
The Exiting World of Cloud and Big Data (EMC) - Hans Timmerman
Smart city, smart canals (Waternet) - Mario Kortman
Changes in fundraising landscape: no strings attached (WNF) - Jacob Bours - Jacob Bours
Extracting money from mobile users: cybercriminal’s ways (Kaspersky) - Denis Maslennikov

Sessions (by our sponsors)

This is how your competitors think about mobile advertising (Ligatus) - Michel Hoekstra
Omni-Channel and Mobile Strategies (tmob) - Rudi Dökmecioğlu
The different options to deploy Apps on multiple platforms (Accenture) - Michael Hobbs
Back to the future of mobile (Mangrove) - Joris Bak
IBM MobileFirst: Put Your Business in Motion (IBM) - Peter Leijten
Human behaviors and trends on mobile advertising (Widespace) - Henric Ehrenblad
Increase security and make business more customer focussed with SMS (CM) - Jeroen van Glabbeek - Jeroen van Glabbeek

Sessions (by our sponsors)

9292 Apps behind the scenes (fabrique) - Anton Vanhoucke
Human behaviors and trends on mobile advertising (Widespace) - Henric Ehrenblad
M-commerce is far more than commerce via the mobile device (Ordina) - Mark Haaksman
Your business. Always on. (Capgemini) - Pascal Spelier
Enterprise mobility, driving productivity without sacrificing protection (Symantec) - Peter van Leeuwen
Mobile cases - Iens.nl, Sennheiser, Citibank (mediaBunker) - Edward Hölsken

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