News

• Wednesday 25 Jan 2012 11:00u / 92 views

  Second edition of MMMA at MCA
  

  In 2011 the first edition of The Mobile Media & Marketing Awards (MMMA) were initiated by Mobile Generation and Telegraph Media Netherlands with the purpose of putting the mobile channel on the map. Despite the growing popularity of the channel there was no formal Dutch event that presented and evaluated the best practice cases. Last year the winners were : KLM, Albert Heijn, Autoweek, Audi,

• Monday 16 Jan 2012 16:40u / 547 views

  Chair judge of Mobile Lions @ MCA
  

  Tom Eslinger, digital creative director at Saatchi & Saatchi Worldwide will be the chair judge of the new award category for mobile creative work at the Cannes International Festival of Creativity. This new category will reward the best work housed on or activated by a mobile device, app or mobile web. That can include mobile websites, rich-media mobile advertising, games or web, mobile or ta

• Wednesday 20 Apr 2011 16:30u / 1043 views

  Bol.com is the winner of the Mobile Integration Award 2011!
  

  Bol.com received the Mobile Integration Award yesterday during MCA 2011. The Mobile Integration Award is handed to the company which, in 2010/ beginning of 2011, best integrated the medium Mobile in their core business or communication. Bol.com gave much attention to its mobile website (m.bol.com) and digital applications. During MCA, Bol.com also presented a pilot for mobile payments in cooperat

• Wednesday 20 Apr 2011 14:08u / 1483 views

  Check our photos, presentations and videos
  

  With over 40 speakers, a stunning exhibition and more than 800 visitors from seven countries Mobile Convention Amsterdam was truly the mobile hotspot of Northern Europe. It was a day of sharing knowledge, inspiration and interaction. It was the trending topic on twitter! With speakers such as Google, Ogilvy, AKQA, Informa, Sanoma Media and Bol.com the visitors could listen to all the latest trend

• Saturday 16 Apr 2011 14:45u / 702 views

  And the winners are......
  

  During Mobile Convention Amsterdam 2011, the Mobile Integration Award will be presented. The Mobile Integration Award is handed to the company which, in 2010/beginning of 2011, best integrated the medium Mobile in their core business or communication. This year’s nominees: TNT Post Sanoma Media Park-line Bol.com Mocreate The candidates are judged on the following aspects: innovation, degr

• Friday 15 Apr 2011 16:50u / 241 views

  Your target audience : 24/7
  

  Mobile is literally a supercomputer in your pocket. It is suddenly possible to do things that you had never considered before, such as search by sight with Google Goggles, search by voice with Google voice search and even instant translation - all by using your mobile phone. This advanced technology enables people to use their mobile phones for an increasingly wide range of activities such as res

• Thursday 14 Apr 2011 16:00u / 236 views

  Packed with leading cases
  

  With over 40 sessions, international speakers and experts Mobile Convention Amsterdam offers a instant mobile update. Eye openers, lessons learned, best and worst practices from eBay, Nike, Google, Macy's, Visa, Cap, VW, Mc Donalds, Bol.com, MTV and Tommy Hilfger. Essential cases on mobile marketing, - business, - services  and communication

• Thursday 14 Apr 2011 15:50u / 190 views

  Conversion Clinic: your custom made review
  

  During  Mobile Convention Amsterdam a panel of experts will review your mobile site and/or app in 5-10 minutes and provide concrete tips & tricks on where to improve. Join Jerry Lieveld (design/strategy), Peter Paul Koch (technology), Michel Knops (usability/performance) and Jeroen Tjepkema (customer experience/analytics) and let them help you create the mobile site your custom

• Tuesday 8 Feb 2011 16:57u / 885 views

  Awardwinning augmented reality app
  

  For Wimbledon 2009 & 2010, Ogilvy was asked to come up with something technologically innovative which demonstrates creative thinking and problem-solving abilities to a business audience. IBM 'Seer', offered live geo-tagged information on over 90points of interest including queue lengths, food stands and facilities. Augmented reality allowed visitors to see through walls by streaming

• Thursday 3 Feb 2011 16:00u / 642 views

  Insights from the world’s biggest Online Grocery retailer
  

  Tesco has an annual online sales of over £2b and continues to lead the way in online grocery shopping experience. The advance of mobile technology has presented Tesco with new possibilities of being connected to the customer at all times. Learn more about how Tesco has used mobile technology to help the customer to their goal of a perfect online grocery shopping trip and how Tesco intends t

• Thursday 6 Jan 2011 20:00u / 619 views

  Everything you want to know about mobile youth
  

  With over 1.6 billion activated accounts, the youth mobile market is currently worth $360 billion annually - or 10 times the size of the global recorded music industry. The market will grow a further 50% over the next 4 years with emerging markets delivering a significant proportion of the growth. Graham Brown author of the annual “mobileYouth” report is an expert in this field.

• Thursday 6 Jan 2011 14:47u / 530 views

  Showcase: the newest Nike app
  

  Daniel Rosen from AKQA is widely recognised as one of the global leaders in mobile marketing and was voted by his peers as one of the ‘top 10 mobi thinkers’ globally. During his session at Mobile Convention Amsterdam he will talk about mobile campaigns that have received international recognition, for brands including: Gap, Coke, Target, VW, McDonald’s and Visa. And especially

• Thursday 6 Jan 2011 14:45u / 400 views

  What can we learn from eBay?
  

  Mobile Commerce is one of the leading topics in the mobile market in 2011. Steffen Schlimmer of Netbiscuits will take you through his long years of experience in the most successful Mobilizing mCommerce mobile services for global customers like eBay. This company made a new record in december 2010 reaching 13 million mobile sales in one day. Besides eBay, Schlimmer will tell about Home Shopping N