Chair judge of Mobile Lions @ MCA

Tom Eslinger, digital creative director at Saatchi & Saatchi Worldwide will be the chair judge of the new award category for mobile creative work at the Cannes International Festival of Creativity. This new category will reward the best work housed on or activated by a mobile device, app or mobile web. That can include mobile websites, rich-media mobile advertising, games or web, mobile or tablet apps. "Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology," said Cannes Lions CEO Philip Thomas in a statement. "By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix."  Tom has created mobile games and augmented reality executions for Toyota, Coca-Cola, T-Mobile and Visa, among others and will share his expertise and mobile knowledge at Mobile Convention Amsterdam.