Mon 14 Apr 2014 @ 10.45u / 3714 views

Exclusive: Forrester to present its new book The Mobile Mind Shift

Forrester Research will be presenting its new book The Mobile Mind Shift at Mobile Convention Amsterdam 2014 on the 22nd of May.

Thomas Husson, Vice President and Principal Analyst of Marketing & Strategy at Forrester Research will provide a preview of Forrester’s upcoming book, The Mobile Mind Shift: Engineer your Business to Win in the Mobile Moment, which is set to be published at the end of June.

The Mobile Mind Shift concept is essential to companies that wish to better understand the mobile needs and behaviours of its customers, and to successfully deploy an effective mobile strategy.

“There are companies that have adapted to the mobile mind shift, but there are a lots that lack the implementation of mobile in their strategy,” Husson says. “Everyone feels the impact of mobile disruption. People check the screen of their smartphones more than 100 times a day. Whilst the customer has made the shift to mobile, many companies still need to think about how and when to change their platform, people and infrastructure.”

Businesses must respond to today’s customer expectation to “can what I want in immediate context and moments of need?” In his presentation, Thomas will furthermore outline how these mobile moments define new business grants apps opportunities, and reveal new sales, marketing and business models.

Thomas Husson’s coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International New York Times, BBC, The Economist, Reuters, Agence France Presse, Les Echos, and Le Monde.

For more information on the book, including a free download of chapter 1 and 2, visit Forrester’s Mobile Mind Shift page here.

Spread the news

  • NOS:
    'a very interesting day among mobile experts, highest recommendations'

  • Ingenico:
    '360° view on actual trends in mobile and an excellent opportunity to meet all actors in the eco system.'

  • Yodelmobile:
    'The breadth of subject areas is huge and the quality of the speakers is excellent. You can't help but leave with some great learnings.'

  • Telefónica:
    'The Mobile Convention Amsterdam is definitely a must for every Mobile Expert.'

  • Microsoft:

    'A must-attend for the Mobile Professional!'

  • Alan Wallace:
    'This is a conference that needs to be on your list of great networking and for what you learn as well.'

  • MMA:

    'Impressive venue and great networking'

  • Edelman PR:
    'MCA, Incredibly refreshing. Every talk was meaningful, every speaker was authentic and passionate.'

Founding Partners

Founding Partners

Gold Supporters

Gold Supporters

Silver Supporters

Silver Supporters

Bronze Supporters

Bronze Supporters