Mon 07 Apr 2014 @ 13.43u / 2565 views

Four events in one

Mobile is ubiquitous and covers many areas. Therefore, this year Mobile Convention Amsterdam adds three extra events to the convention: Mobile Commerce, Mobile Enterprise and Mobile Payments.

The 2014 edition of MCA actually is four events in one. Visitors will be able to get more insights in mobile services, advertising, brand activation, mobile marketing, enterprise and consumer contact. By bringing four events to one, Mobile Convention Amsterdam is the biggest and most important event in Northern Europe that provides trends for dozens of markets.

Commerce: The focus in this track will lie on subjects such as eCommerce, Promotion, Conversion, Retail, Apps, User Interface and User experience and more.

Enterprise: The focus lies in trends for enterprises and what to do with the Bring Your Own Device (BYOD) policy, among others.

Payments: A growing number of payments is done using mobile devices.  Mobile payments will make a major impact on developed countries and even more so in developing economies.

Marketing: People are using their mobile device to communicate in multiple new ways that are more visual, richer, faster, easier, more automated or simply more fun, than the traditional voice and text messages.

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  • NOS:
    'a very interesting day among mobile experts, highest recommendations'

  • Ingenico:
    '360° view on actual trends in mobile and an excellent opportunity to meet all actors in the eco system.'

  • Yodelmobile:
    'The breadth of subject areas is huge and the quality of the speakers is excellent. You can't help but leave with some great learnings.'

  • Telefónica:
    'The Mobile Convention Amsterdam is definitely a must for every Mobile Expert.'

  • Microsoft:

    'A must-attend for the Mobile Professional!'

  • Alan Wallace:
    'This is a conference that needs to be on your list of great networking and for what you learn as well.'

  • MMA:

    'Impressive venue and great networking'

  • Edelman PR:
    'MCA, Incredibly refreshing. Every talk was meaningful, every speaker was authentic and passionate.'

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