Wed 21 May 2014 @ 14.39u / 4740 views

GE Software: It’s time for smart Industrial Internet

First there was the personal use of the internet. Now it’s time for the industry to use the internet. Peter van der Fluit, Director of Software Marketing at GE Corporate Marketing explains his company leads the way in implementing Industrial Internet. “This is the moment Information Technology and Operations Technology converge and cooperate.”

Peter is responsible for the tenX program in joint cooperation with GE’’s software Center Of Excellence in San Ramon, California. TenX is a methodology for commercial strategy and activation of industrial internet software initiatives (Predictivity Solutions) across GE. Prior to this Peter was Chief Marketing Officer and Development leader for GE Healthcare’s Performance Solutions.

Van der Fluit is part of a small team of strategy experts that pave the way for GE to optimize machines using internet industrially and collect and analyze big data. “From locomotives, to  turbines and airplane engines; we want to make them smarter to optimize their operations”, explains Van der Fluit. “Within sometime, assets that don’t work properly should be able to adjust themselves so they are functioning optimally.”

Peter illustrates with the engine of an airplane. “If you are able to let an engine use 1% less fuel using smart analytics, the airline industry would save 30 billion dollars on fuel in 15 years. That’s two billion dollars per year, adding to the bottom line of the airline industry which is very significant given the slim margins.” Van der Fluit says that connecting these assets, analyzing their data and putting that into easy to access anywhere anytime solutions would lead to more efficiency and thus help companies save money. “We don’t want do deliver just a maintenance team when something breaks. We want to deliver the best possible advice at the best moment at the best place. We have arrived at the convergence of Information Technology and Operations Technology.”

Since two years GE Software focuses on getting the best out of assets using the Industrial Internet. GE has invested 1 billion dollars to create a platform that assures the company a global leading role in the use of Industrial Internet.

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