'a very interesting day among mobile experts, highest recommendations'
'360° view on actual trends in mobile and an excellent opportunity to meet all actors in the eco system.'
'The breadth of subject areas is huge and the quality of the speakers is excellent. You can't help but leave with some great learnings.'
'The Mobile Convention Amsterdam is definitely a must for every Mobile Expert.'
'A must-attend for the Mobile Professional!'
'This is a conference that needs to be on your list of great networking and for what you learn as well.'
'Impressive venue and great networking'
'MCA, Incredibly refreshing. Every talk was meaningful, every speaker was authentic and passionate.'
Mon 21 Oct 2013 @ 15.05u / 2403 views
Mark Brill - Mobile, brands & the future
We’ve seen a lot of stuff growing to be successful when adapting mobile. That goes for brands as well. Mark Brill of Brand Emotivity explains during Mobile Convention Brussels 2013 what’s new, and in particular, what’s effective in mobile for brands.
“Smartphones are being adopted at three times the rate babies are born”, Brill finds. He therefore specialized in explaining brands how they can put mobile to work for them and do things better for their customers.
Brill has 20 years experience in digital media, of which the last 10 have been focused on mobile. He has developed major strategic initiatives and delivered mobile campaigns for global brands in automotive, FMCG, finance, luxury and retail. In his current role, Mark is the Lead Partner and the mobile and innovation consultancy Brand Emotivity.
He is also Chair of the DMA Mobile and Connected council and a Senior Lecturer in Future Media at Birmingham City University.
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