'a very interesting day among mobile experts, highest recommendations'
'360° view on actual trends in mobile and an excellent opportunity to meet all actors in the eco system.'
'The breadth of subject areas is huge and the quality of the speakers is excellent. You can't help but leave with some great learnings.'
'The Mobile Convention Amsterdam is definitely a must for every Mobile Expert.'
'A must-attend for the Mobile Professional!'
'This is a conference that needs to be on your list of great networking and for what you learn as well.'
'Impressive venue and great networking'
'MCA, Incredibly refreshing. Every talk was meaningful, every speaker was authentic and passionate.'
Wed 13 Mar 2013 @ 16.33u / 2433 views
Marketing as we know it is over
“Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.”
says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 23rd of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity.
Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.
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