Tue 18 Feb 2014 @ 16.46u / 3406 views

NOS brings the FIFA World Cup 2014 to your mobile

This summer, the Dutch broadcasting station NOS, will bring the FIFA World Cup to smartphones. At Mobile Convention Amsterdam, NOS will present its mobile plans for the summer of 2014.

Head of the New Media division at NOS Lara Ankersmit explains at Mobile Convention Amsterdam that her organization is not even close to completing its mobile ambition. “Summer 2014 will be important during for example the FIFA World Cup, held in Brazil. The majority of people who follow the news, does so through smartphones and apps. We’ll be offering our audience new ways of following the matches played at the World Cup.”

Lara Ankersmit furthermore explains what the NOS has done in the past to become and stay the mobile innovator in broadcasting and providing the news in more easy ways combined with television and live streaming. Based on statistics Lara Ankersmit demonstrates why broadcasting companies should focus their business on mobile

The broadcasting station is known for its punctuality and the fact that her audience can simply always use NOS’s services, no matter where they are. The last two years it substantially increased its audience by turning broadcasting mobile. NOS launched its mobile phone app in April 2012. The iPad app followed in June of 2013.


Update: Curious on how the app is doing today, when the World Cup is half way? Read it here.

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  • NOS:
    'a very interesting day among mobile experts, highest recommendations'

  • Ingenico:
    '360° view on actual trends in mobile and an excellent opportunity to meet all actors in the eco system.'

  • Yodelmobile:
    'The breadth of subject areas is huge and the quality of the speakers is excellent. You can't help but leave with some great learnings.'

  • Telefónica:
    'The Mobile Convention Amsterdam is definitely a must for every Mobile Expert.'

  • Microsoft:

    'A must-attend for the Mobile Professional!'

  • Alan Wallace:
    'This is a conference that needs to be on your list of great networking and for what you learn as well.'

  • MMA:

    'Impressive venue and great networking'

  • Edelman PR:
    'MCA, Incredibly refreshing. Every talk was meaningful, every speaker was authentic and passionate.'

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