Mobile Convention Amsterdam news

Second edition of MMMA at MCA

Wed, 22 Feb 2012 22:56:09 +0000

In 2011 the first edition of The Mobile Media & Marketing Awards (MMMA) were initiated by Mobile Generation and Telegraph Media Netherlands with the purpose of putting the mobile channel on the map. Despite the growing popularity of the channel there was no formal Dutch event that presented and evaluated the best practice cases. Last year the winners were : KLM, Albert Heijn, Autoweek, Audi, Rabobank and Buienradar. Which cases will be awarded this year? The winners of the second edition of the MMMA will be presented at Mobile Convention Amsterdam.

Chair judge of Mobile Lions @ MCA

Wed, 22 Feb 2012 22:56:09 +0000

Tom Eslinger, digital creative director at Saatchi & Saatchi Worldwide will be the chair judge of the new award category for mobile creative work at the Cannes International Festival of Creativity. This new category will reward the best work housed on or activated by a mobile device, app or mobile web. That can include mobile websites, rich-media mobile advertising, games or web, mobile or tablet apps. "Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology," said Cannes Lions CEO Philip Thomas in a statement. "By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix." Tom has created mobile games and augmented reality executions for Toyota, Coca-Cola, T-Mobile and Visa, among others and will share his expertise and mobile knowledge at Mobile Convention Amsterdam.

Bol.com is the winner of the Mobile Integration Award 2011!

Wed, 22 Feb 2012 22:56:09 +0000

Bol.com received the Mobile Integration Award yesterday during MCA 2011. The Mobile Integration Award is handed to the company which, in 2010/ beginning of 2011, best integrated the medium Mobile in their core business or communication. Bol.com gave much attention to its mobile website (m.bol.com) and digital applications. During MCA, Bol.com also presented a pilot for mobile payments in cooperation with the Rabobank. You can find the movie with all the nominations for the MIA here.

Check our photos, presentations and videos

Wed, 22 Feb 2012 22:56:09 +0000

With over 40 speakers, a stunning exhibition and more than 800 visitors from seven countries Mobile Convention Amsterdam was truly the mobile hotspot of Northern Europe. It was a day of sharing knowledge, inspiration and interaction. It was the trending topic on twitter! With speakers such as Google, Ogilvy, AKQA, Informa, Sanoma Media and Bol.com the visitors could listen to all the latest trends, opportunities and lessons learned. Missed MCA or do you want to view the presentations you have missed? Check the program or below.

For an impression of the second edition of MCA click here.

For the presentations of the speakers, click here.

For the videos of the Sanoma Interview Studio click here.

And the winners are......

Wed, 22 Feb 2012 22:56:09 +0000

During Mobile Convention Amsterdam 2011, the Mobile Integration Award will be presented. The Mobile Integration Award is handed to the company which, in 2010/beginning of 2011, best integrated the medium Mobile in their core business or communication.

This year’s nominees:
TNT Post
Sanoma Media
Park-line
Bol.com
Mocreate

The candidates are judged on the following aspects: innovation, degree of integration, employability and results. The winner chosen by the jury, consisting of Pieter Slingerland, Joost Ligtvoet, Ayman van Bregt en Chris Bannink, will be announced at the end of the Mobile Convention Amsterdam.

Your target audience : 24/7

Wed, 22 Feb 2012 22:56:09 +0000

Mobile is literally a supercomputer in your pocket. It is suddenly possible to do things that you had never considered before, such as search by sight with Google Goggles, search by voice with Google voice search and even instant translation - all by using your mobile phone. This advanced technology enables people to use their mobile phones for an increasingly wide range of activities such as researching holidays, booking tables at restaurants, reading newspapers, playing games, as a navigation tool and purchasing everything from CD’s to sofas, cars and even boats! This presents a huge opportunity for brands to sell their products over mobile phones and engage their target audience on a device they love and carry with them everywhere.

Packed with leading cases

Wed, 22 Feb 2012 22:56:09 +0000

With over 40 sessions, international speakers and experts Mobile Convention Amsterdam offers a instant mobile update. Eye openers, lessons learned, best and worst practices from eBay, Nike, Google, Macy's, Visa, Cap, VW, Mc Donalds, Bol.com, MTV and Tommy Hilfger.

Essential cases on mobile marketing, - business, - services and communication

Conversion Clinic: your custom made review

Wed, 22 Feb 2012 22:56:09 +0000

During Mobile Convention Amsterdam a panel of experts will review your mobile site and/or app in 5-10 minutes and provide concrete tips & tricks on where to improve.

Join Jerry Lieveld (design/strategy), Peter Paul Koch (technology), Michel Knops (usability/performance) and Jeroen Tjepkema (customer experience/analytics) and let them help you create the mobile site your customer will enjoy.

With instant answers on questions like: How can I improve the navigation within my app or site? What to choose? App or site? How to measure conversion and site visits? Customers complain about speed and reliability. Where can we improve?

Awardwinning augmented reality app

Wed, 22 Feb 2012 22:56:09 +0000

For Wimbledon 2009 & 2010, Ogilvy was asked to come up with something technologically innovative which demonstrates creative thinking and problem-solving abilities to a business audience. IBM 'Seer', offered live geo-tagged information on over 90points of interest including queue lengths, food stands and facilities. Augmented reality allowed visitors to see through walls by streaming live video content of on-court action. Scott Seaborn of Ogilvy tells about this app which generated £1m worth of PR hype, achieved 14,500 iPhone downloads, nearly 5,000 Android downloads and won a 2010 Cannes Lion and Mobile Marketing Association Award.

Insights from the world’s biggest Online Grocery retailer

Wed, 22 Feb 2012 22:56:09 +0000

Tesco has an annual online sales of over £2b and continues to lead the way in online grocery shopping experience. The advance of mobile technology has presented Tesco with new possibilities of being connected to the customer at all times. Learn more about how Tesco has used mobile technology to help the customer to their goal of a perfect online grocery shopping trip and how Tesco intends to use mobile technology in the future to ensure the customer achieves their goal.

Everything you want to know about mobile youth

Wed, 22 Feb 2012 22:56:09 +0000

With over 1.6 billion activated accounts, the youth mobile market is currently worth $360 billion annually - or 10 times the size of the global recorded music industry. The market will grow a further 50% over the next 4 years with emerging markets delivering a significant proportion of the growth. Graham Brown author of the annual “mobileYouth” report is an expert in this field. He has served over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission. During Mobile Convention Amsterdam he will speak about the trends and opportunities of this groupe and will provide some eyeopeners.

Showcase: the newest Nike app

Wed, 22 Feb 2012 22:56:09 +0000

Daniel Rosen from AKQA is widely recognised as one of the global leaders in mobile marketing and was voted by his peers as one of the ‘top 10 mobi thinkers’ globally. During his session at Mobile Convention Amsterdam he will talk about mobile campaigns that have received international recognition, for brands including: Gap, Coke, Target, VW, McDonald’s and Visa. And especially for Mobile Convention he will show us the newest app of Nike.With this industry leading examples he will demonstrate that it is still insight driven innovation that remains the key ingredient to any successful mobile campaign.

What can we learn from eBay?

Wed, 22 Feb 2012 22:56:09 +0000

Mobile Commerce is one of the leading topics in the mobile market in 2011. Steffen Schlimmer of Netbiscuits will take you through his long years of experience in the most successful Mobilizing mCommerce mobile services for global customers like eBay. This company made a new record in december 2010 reaching 13 million mobile sales in one day. Besides eBay, Schlimmer will tell about Home Shopping Network, hotel.info, Intel and many more. His general guideline will be mCommerce as a new sales channel - factors for success and best practices.