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Fri 18 Apr 2014 @ 09.22u / 2788 views
The state of the mobile payments industry
Where do mobile payments go the next 12 to 18 months? What are the details in future-in-sight for mobile payments? Rob Woodbridge answers all these relevant payments questions and provides a brief overview on the state of the mobile payments industry during his presentation at Mobile Convention Amsterdam 2014.
Rob Woodbridge is mobile consultant and public speaker helping companies find NEW revenue through mobile and pervasive computing. He is also founder of UNTETHER.tv, a series of web-based television shows focused on bringing to light the entrepreneurs, executives and tinkerers that have been successful in building great mobile experiences.
His presentation includes an overview of the dominant payment methods, the strategies they employ and their reach and impact on consumer spending behavior. It will follow within a look at some of the more innovative payment techniques that are emerging - beyond the standard fare.
Canadian Rob Woodbridge has a somewhat remarkable opinion on what is the best mobile payments yet seen.
“Honestly? The best I’ve seen is still the US dollar bill - not the Canadian loonie though. There have been very few mobile payment initiatives to date that have been easier or more reliable than cold hard instant cash. Mobile is directed selling - very deliberate in nature. We don’t browse or search on mobile, we go and find. Whether in an app or on a mobile website or sifting through search results, when on a mobile there is always intent to buy. The scary thing is that, at the moment of purchase, often the last thing people think about is who they will buy from.”
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