Program

  • Brand Marketing

     

    How can you use  the mobile channel to support and promote your brand?
    The focus will be on topics like advertising, branding and questions like: What makes a successful app? How can you use Location Based Services in your marketing campaign? How can you incorporate affiliate marketing?
     
    Learn more about the possibilities, challenges and lessons learned from the top players of mobile marketing.

  • Media & Publishing

     

    What are the latest mobile trends and topics for media and publishing. What are the chances and challenges of the iPad? How does Mobile relate to the publications in print and online? What content choices are made? What are the opportunities for broadcasters? How can you use Augmented Reality?
     
    Everything you want to know and more about the challenges, opportunities, chances  and more on Media and Publishing.

  • Business

     

    What are the chances and opportunities of business in a Mobile World? It’s all about e-commerce, services, sales and your business processes. Get the right overviews and insights and be inspired by leading cases.

  • Implementation

     

    How do you get your company adapted to mobile?

    What do you need? How do you make apps? How long will it take?
    What are the costs? Do you jump right in or do you have to do a lot of research?

    Mobile Convention Amsterdam will give you an instant update with insights, overviews and show you the  best and worst practices to get you started.

  • Powersessions

     

    The most interactive and practical way to talk with the experts about mobile topics.
    Be prepared to ask your questions and play a part in the sessions!
     

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